Zoomer AI
A design-led strategy for Zoom: double down on convenience, add AI that summarises the meeting for you.
- Reading
- 02 min
- Figures
- 04
For the final project of Wharton’s Leadership in the Business World summer program, my group advised a recently listed company: Zoom. Rather than follow the giants into the saturated business-suite market, I argued for a design-led path — maximise Zoom’s convenience and add AI that writes meeting summaries and questions — and built it as a Figma MVP. Our group placed third, with full points on the creative supplement where I demoed it.
- Role
- Operations & value-chain analysis; creative supplement & recommendations (Figma MVP)
- Team
- Zach Beckman — Leadership
- Yiming “Danny” Huang — Operations & value-chain analysis; creative supplement & recommendations
- Frankie Liu, Zach Beckman — Marketing
- Alexa Schorr — HR and diversity & inclusion analysis
- James Wang — Financials
- Disciplines
- Product strategy
- UI/UX
- AI
- Prototyping
- Business consulting
- Tools
- Figma
- Recognition
- 3rd place — Wharton Leadership in the Business World
I led my group to focus on Zoom, whose stock price was falling amid heavy competition.
My research showed its revenue decreasing, while Microsoft Teams — offering a full suite of services — was taking over the video-conferencing market.
An AI panel beside the call
The MVP builds on the familiar Zoom meeting window and adds a panel on the right: a daily agenda, and an AI chat that can summarise a speaker’s information and automatically generate business graphs.
Note-taking comes in two kinds — a private section for yourself and a public, shared doc for everyone in the call — with different pages for each.
Fig. 01The right panel: daily agenda, AI chat and more.
Fig. 02AI can automatically generate business graphs.
Fig. 03A private note-taking section.
Fig. 04Different public and private note pages.
Why not approach this from a design perspective?”
Sharpen the edge Zoom already has
My teammates wanted Zoom to compete in the business-suite market. I was strongly against it: that market is saturated with mighty competitors like Microsoft and Google.
Instead, I identified Zoom’s core competitiveness — it is convenient and user-friendly — and set out to maximise that edge while adding new features like AI. In my vision of the next Zoom, AI writes meeting summaries, or questions about what a speaker says. Then I turned to my favourite tool, Figma, and built an MVP.
Third place, full points on the creative supplement
The MVP was lauded by MBA students and professors. Our group placed third in the final presentation and scored full points on the creative supplement section — the part where I demonstrated the MVP.
Zoomer is a student case study and is not affiliated with Zoom.
